1
CREATE AN ACCOUNT
Earn points just for joining the scheme
2
SPEND
Earn points for every £1 you spend
3
SAVE
Redeem for money off rewards or use in our loyalty shops
Rewards Wardrobe
For myBlakely members, earning points goes beyond making purchases.
Create an account
earn +30 points
Make a purchase
£1 spent = 1 point
Follow on Instagram
earn +10 points
Refer your first friend
earn +20 points
Sign up for our SMS list
earn +20 points
Share your birthday
earn +5 points
Leave a review
earn +20 points
Follow on TikTok
earn +10 points
Complete your profile
earn +50 points
Come to our event
earn +50 points
MEMBER TIERS
myBlakely members can climb through tiers to unlock even more rewards. The higher your tier, the greater the perks.
Bronze
Silver
Gold
Platinum
Entry level
3 orders
7 orders
12 orders
1 POINT PER £1 SPENT
BIRTHDAY VOUCHER
£5
£10
£15
£20
ACCESS TO THE LOYALTY SHOP
EXCLUSIVE MEMBER OFFERS
EARLY ACCESS TO EVENTS
First look at new launches
FREE SHIPPING ON YOUR ORDER
FREE GIFTS AT SELECTED EVENTS
Priority restock notifications
Bronze
Entry level
1 POINT PER £1 SPENT
£5
BIRTHDAY VOUCHER
Silver
3 orders
1 POINT PER £1 SPENT
£10
BIRTHDAY VOUCHER
ACCESS TO THE LOYALTY SHOP
EXCLUSIVE MEMBER OFFERS
EARLY ACCESS TO EVENTS
First look at new launches
Gold
7 orders
1 POINT PER £1 SPENT
£15
BIRTHDAY VOUCHER
ACCESS TO THE LOYALTY SHOP
EXCLUSIVE MEMBER OFFERS
EARLY ACCESS TO EVENTS
First look at new launches
FREE SHIPPING ON YOUR ORDER
FREE GIFTS AT SELECTED EVENTS
Priority restock notifications
Platinum
12 orders
1 POINT PER £1 SPENT
£20
BIRTHDAY VOUCHER
ACCESS TO THE LOYALTY SHOP
EXCLUSIVE MEMBER OFFERS
EARLY ACCESS TO EVENTS
First look at new launches
FREE SHIPPING ON YOUR ORDER
FREE GIFTS AT SELECTED EVENTS
Priority restock notifications
FAQs
Our loyalty programme, myBlakely, is our way of saying thank you for being part of the Blakely community. You’ll earn points every time you shop, plus extra rewards for engaging with us from following on social to referring friends. Your points can be redeemed for money off future purchases or exclusive products from our Loyalty Shop.
Enrolment into My Blakely is free for every blakelyclothing.com account holder.
Enrolment into My Blakely is free for every blakelyclothing.com account holder.
As soon as you create an blakelyclothing.com account you will be automatically enrolled into myBlakely. This can be done at checkout, or on the myBlakely page.
You’ll earn 1 point for every £1 you spend at blakelyclothing.com. You can also earn bonus points through consistent actions and milestones, known as Achievements, or completing other actions, like following us on Instagram, leaving reviews, or adding more information to your profile.
Yes - points are valid for 12 months from the date they were earned. Any unused points will expire after this period.
Each point is worth £0.05. You can redeem your points for money off vouchers using the points slider on your myBlakely account page. These vouchers are one time use, non-transferable, non-combinable and are valid for one year from the date you receive your voucher. Alternatively, you can spend your points in the Loyalty Shop on exclusive items. Discount codes redeemed from the loyalty scheme are valid on full priced items only.
Login to myBlakely and go to the Exchange Rewards section. Any unredeemed codes will be available in this section under the 'Redeem' button. Apply your code at checkout to spend your voucher.
Your tier is based on how often you shop, not how much you spend. Every time you make a purchase, you move closer to the next tier:
- Bronze: Entry-level
- Silver: 3 – 6 purchases
- Gold: 7 – 12 purchases
- Platinum: 12+ purchases
The Loyalty Shop is where members can redeem points for exclusive items, limited-edition Blakely products, and special experiences - rewards you won’t find anywhere else.
You can refer a friend via our loyalty scheme in your myBlakely account! There’s a limit of 5 friends a month that you can refer.
Once you log into your account, you can find the Refer A Friend section on the myBlakely Loyalty page.
When you refer them, your friend will receive a £10 discount code via email. Once your friend places an order for over £70 using the code, you will receive 200 points on your account (which is to the value of £10). This can then be used towards offers within your account, such as discount codes and items within the Loyalty Shop.
Once you log into your account, you can find the Refer A Friend section on the myBlakely Loyalty page.
When you refer them, your friend will receive a £10 discount code via email. Once your friend places an order for over £70 using the code, you will receive 200 points on your account (which is to the value of £10). This can then be used towards offers within your account, such as discount codes and items within the Loyalty Shop.
Please check your spam/junk if you are missing an expected referral email. However please note, your referral code may be unsuccessful due to the following:
Please contact Customer Service at help@blakelyclothing.com if you need help with a referral code.
- Insufficient spend: the minimum spend needed of £70 has not been reached, or it has been part paid for with a coupon.
- Broken journey: the referee clicked on the link but made the purchase on a different IP.
- Not a first purchase: the referral will only be completed if the minimum amount is spent in the user's first purchase made via the referral link. The amount also cannot span across several purchases.
- Fraud prevention: the coupon code will be deactivated on a fraud prevention basis if the IP address of the referrer and the referee match.
Please contact Customer Service at help@blakelyclothing.com if you need help with a referral code.
Log in to your Blakely account and go to myBlakely Loyalty and click on 'Rewards History' to view your points balance and other rewards.
You may only join with one blakelyclothing.com account. If you have multiple blakelyclothing.com accounts under your name and/or email address and you’d like to merge them, please contact Customer Service to resolve at help@blakelyclothing.com.
You can contact our team at help@blakelyclothing.com or through our Help Centre for further support.
If you wish to deactivate your account, please contact help@blakelyclothing.com.
We can remove any My Blakely member, and terminate its Blakely Clothing account, if we reasonably suspect that someone's activity to achieve points and/or tier status is fraudulent or and abuse of these terms.
We can remove any My Blakely member, and terminate its Blakely Clothing account, if we reasonably suspect that someone's activity to achieve points and/or tier status is fraudulent or and abuse of these terms.