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    <loc>https://blakelyclothing.com/blogs/news/the-blakely-shop-launch</loc>
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  <url>
    <loc>https://blakelyclothing.com/blogs/news/the-marrakesh-collection</loc>
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    <loc>https://blakelyclothing.com/blogs/news/blakely-celebrates-10-years-in-france</loc>
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    <loc>https://blakelyclothing.com/blogs/news/summer-2022-in-la</loc>
    <lastmod>2023-03-16T14:17:29+00:00</lastmod>
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    <lastmod>2023-03-16T14:34:52+00:00</lastmod>
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      <image:title>Join us In The Million Mile Beach Clean April 21st 2023</image:title>
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    <lastmod>2023-04-19T10:11:25+01:00</lastmod>
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    <lastmod>2023-10-19T14:37:42+01:00</lastmod>
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    <lastmod>2023-10-19T14:36:08+01:00</lastmod>
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    <lastmod>2023-11-21T15:47:41+00:00</lastmod>
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    <lastmod>2024-03-13T15:09:58+00:00</lastmod>
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    <loc>https://blakelyclothing.com/blogs/news/blakely-x-hustle-patrick-matthews</loc>
    <lastmod>2025-04-03T11:29:20+01:00</lastmod>
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      <image:title>Blakely Faces: Patrick Matthews</image:title>
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      <image:title>Active Studios: The Refectory</image:title>
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    <loc>https://blakelyclothing.com/blogs/news/active-studios-hot-pod-norwich</loc>
    <lastmod>2025-04-03T11:29:12+01:00</lastmod>
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    <lastmod>2024-06-07T16:00:13+01:00</lastmod>
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    <loc>https://blakelyclothing.com/blogs/news/soho-x-soho</loc>
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    <loc>https://blakelyclothing.com/blogs/news/blakely-celebrates-wmhd-2024</loc>
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      <image:title>Blakely celebrates World Mental Health Day 2024</image:title>
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    <loc>https://blakelyclothing.com/blogs/news/blakely-aw-photoshoot-adventure-in-utah</loc>
    <lastmod>2025-04-03T11:27:54+01:00</lastmod>
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      <image:title>BLAKELY AUTUMN / WINTER PHOTOSHOOT ADVENTURE IN UTAH</image:title>
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    <loc>https://blakelyclothing.com/blogs/news/norwich-city-collection</loc>
    <lastmod>2026-06-19T11:17:40+01:00</lastmod>
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      <image:title>Blakely x Norwich City FC: Dual-Branding Collection</image:title>
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    <loc>https://blakelyclothing.com/blogs/news/blakely-unveils-the-latest-apex-pro-collection</loc>
    <lastmod>2026-06-19T11:20:52+01:00</lastmod>
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      <image:title>Blakely Unveils the Latest APEX Pro Collection</image:title>
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    <lastmod>2026-06-19T11:21:39+01:00</lastmod>
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    <loc>https://blakelyclothing.com/blogs/news/blakely-apex-games-2</loc>
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      <image:title>Apex Games 2.0: A Weekend of Competition and Community</image:title>
      <image:caption>Group of athletes gathered at a fitness event or competition, with branded banners and gym equipment in the background</image:caption>
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    <loc>https://blakelyclothing.com/blogs/news/celebrating-galentine-s-day-with-blakely</loc>
    <lastmod>2026-06-19T11:24:15+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0566/4299/4354/articles/Waffle_banner_13192195-7647-4ae6-a26b-2a18c238bc52.jpg?v=1781864655</image:loc>
      <image:title>Celebrating Galentine’s Day with Blakely</image:title>
      <image:caption>Guests seated at a candlelit dinner event with a presenter standing at the head of the table in a dark, intimate setting</image:caption>
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    <loc>https://blakelyclothing.com/blogs/news/blakely-x-we-are-peakin-march</loc>
    <lastmod>2026-06-19T11:26:03+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0566/4299/4354/articles/Peakin_banner_0cc33468-d75f-4a07-916d-ed79e84f7142.jpg?v=1781864763</image:loc>
      <image:title>Blakely x We Are Peakin’</image:title>
      <image:caption>Large group of people smiling and waving outdoors on a sunny day surrounded by trees</image:caption>
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      <image:title>Blakely Launches Active Studios: Off-Duty Collection</image:title>
      <image:caption>Two women wearing matching blue Blakely co-ord sets and white trainers, posed in a white studio with a wooden bench</image:caption>
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    <loc>https://blakelyclothing.com/blogs/news/b-active-hike</loc>
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      <image:title>B// Active Hike</image:title>
      <image:caption>Group of people walking along a path through a green park on an overcast day</image:caption>
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  <url>
    <loc>https://blakelyclothing.com/blogs/news/mini-apex-x-f45</loc>
    <lastmod>2026-06-19T11:30:46+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0566/4299/4354/articles/blog_banner_eb9ef2f9-c7cd-4b42-827d-da485abc4bac.jpg?v=1781865046</image:loc>
      <image:title>Mini APEX x F45</image:title>
      <image:caption>Large group of people in black Blakely activewear training with barbells and weight plates in a spacious gym</image:caption>
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  <url>
    <loc>https://blakelyclothing.com/blogs/news/blakely-global-run-day</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0566/4299/4354/articles/global_banner_9e5e51df-30a7-476b-8c94-f9bb9ff9cf1a.jpg?v=1781865105</image:loc>
      <image:title>Global Run Day</image:title>
      <image:caption>Group of people in black activewear running outdoors past a stone wall on a sunny day</image:caption>
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  <url>
    <loc>https://blakelyclothing.com/blogs/news/blakely-unveils-days-of-summer-collection</loc>
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      <image:loc>https://cdn.shopify.com/s/files/1/0566/4299/4354/articles/banner_change_998f3dce-f7ca-4c2e-b29f-5cd1d58b0309.jpg?v=1781865171</image:loc>
      <image:title>Blakely Unveils ‘Days of Summer’ Collection</image:title>
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  <url>
    <loc>https://blakelyclothing.com/blogs/news/active-studios-x-summer-solstice</loc>
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      <image:title>Active Studios x Summer Solstice</image:title>
      <image:caption>Group of women doing leg raises on mats during a pilates class in a bright studio with large windows</image:caption>
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  <url>
    <loc>https://blakelyclothing.com/blogs/news/the-blakely-canary-cup-2025</loc>
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      <image:title>The Blakely Canary Cup 2025</image:title>
      <image:caption>Large crowd of people gathered on a grass field under a bright blue sky at an outdoor sports or community event</image:caption>
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      <image:title>Blakely Extends Sponsorship with Norwich City FC</image:title>
      <image:caption>Four Norwich City FC players in yellow and green kit sitting in the changing room with shirts hanging on pegs behind them</image:caption>
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  <url>
    <loc>https://blakelyclothing.com/blogs/news/blakely-included-in-the-sunday-times-top-100-fastest-growing-uk-companies</loc>
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      <image:title>Blakely Included in The Sunday Times Top 100 – ‘Fastest Growing UK Companies’</image:title>
      <image:caption>Blakely featured in The Sunday Times — black graphic displaying both brand logos</image:caption>
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    <loc>https://blakelyclothing.com/blogs/news/blakely-in-cologne-2025</loc>
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      <image:title>Blakely in Cologne 2025</image:title>
      <image:caption>Aerial sunset view over Cologne, Germany, with the cathedral and Rhine river bridge silhouetted against a golden sky</image:caption>
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      <image:loc>https://cdn.shopify.com/s/files/1/0566/4299/4354/articles/610_blog_banner_baa6bfb4-caa0-436f-ab15-92b40e207f6c.jpg?v=1781866010</image:loc>
      <image:title>Blakely Launches the Brand New ‘610’ Collection</image:title>
      <image:caption>White low-top Blakely sneaker with smoke rising from it, shot in monochrome against a light grey background</image:caption>
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    <loc>https://blakelyclothing.com/blogs/news/blakely-apex-x-farm-fitness</loc>
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      <image:title>APEX x Farm Fitness</image:title>
      <image:caption>Large group of people posing together outdoors in front of an F45 Fitness sign, wearing black activewear</image:caption>
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      <image:loc>https://cdn.shopify.com/s/files/1/0566/4299/4354/articles/NCFC-Dual_brand-47_ffae0174-734d-4846-8d38-f51f394a9644.jpg?v=1781866203</image:loc>
      <image:title>Blakely x Norwich City FC – Dual Branded 2.0</image:title>
      <image:caption>Man in a white Blakely t-shirt standing with arms crossed against a coastal dune backdrop on a sunny day</image:caption>
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    <loc>https://blakelyclothing.com/blogs/news/b-active-x-stroll-yap</loc>
    <lastmod>2026-06-19T11:51:42+01:00</lastmod>
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      <image:title>B// ACTIVE x STROLL &amp; YAP</image:title>
      <image:caption>Group of women walking and chatting together along a green tree-lined path on an overcast day</image:caption>
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      <image:title>APEX Games 3.0 – The Most Dynamic &amp; Exhilarating Yet!</image:title>
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      <image:title>Blakely Releases ‘Mini Blakely’ Range – Iconic Comfort and Timeless Style for the Next Generation</image:title>
      <image:caption>Woman and young child wearing matching red Blakely tracksuits posed against a light grey background</image:caption>
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    <loc>https://blakelyclothing.com/blogs/news/blakely-worstead-retreat</loc>
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      <image:title>A Weekend to Remember: The Blakely Influencer Retreat at Worstead Estate</image:title>
      <image:caption>Woman in a grey Blakely jacket and fur hat stroking a horse outside its stable</image:caption>
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      <image:title>EDP Business Awards 2025 – Blakely Wins Norfolk Business of the Year</image:title>
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      <image:title>Blakely Christmas Wreath Making</image:title>
      <image:caption>Three lit candles in glass holders nestled among dark green Christmas foliage, shot in warm candlelight</image:caption>
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    <loc>https://blakelyclothing.com/blogs/news/the-community-sports-foundation-takeover-day-2026</loc>
    <lastmod>2026-06-19T11:58:52+01:00</lastmod>
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      <image:title>The Community Sports Foundation – Takeover Day 2026</image:title>
      <image:caption>Close-up of a yellow Norwich City Community Sports Foundation shirt with the foundation&apos;s logo and branding</image:caption>
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    <lastmod>2026-06-19T11:59:55+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0566/4299/4354/articles/BLOG_HEADER_IMAGE_01_9576703d-b83b-490f-bf8c-23f8fb434755.jpg?v=1781866795</image:loc>
      <image:title>Apex Games 4.0 – The Fourth Instalment</image:title>
      <image:caption>Participants in black activewear raising their arms during an F45 workout class in a dark, energetic studio</image:caption>
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    <lastmod>2026-06-19T12:01:26+01:00</lastmod>
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      <image:title>Blakely x Jarrolds</image:title>
      <image:caption>Black Jarrolds shopping bag featuring the Blakely logo, shot against a clean light grey background</image:caption>
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  <url>
    <loc>https://blakelyclothing.com/blogs/news/blakely-recognised-in-the-sunday-times-top-100</loc>
    <lastmod>2026-06-19T12:02:52+01:00</lastmod>
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      <image:title>Blakely Recognised in The Sunday Times Top 100 – ‘Fastest-Growing UK Businesses’ for a Second Consecutive Year</image:title>
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    <loc>https://blakelyclothing.com/blogs/news/blakely-x-nottingham-pop-up-event</loc>
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      <image:title>Blakely x Nottingham Pop-Up Event</image:title>
      <image:caption>Busy Blakely store with customers browsing rails of colourful clothing under blue lighting during a retail event</image:caption>
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    <loc>https://blakelyclothing.com/blogs/news/blakely-proudly-sponsors-wolterton</loc>
    <lastmod>2026-06-26T12:20:52+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0566/4299/4354/articles/BLOG_IMAGES_-_WELLNESS_FEST_HEADER_02_ab9e9f29-0030-49af-bcfd-3a4129b80b9b.jpg?v=1782472852</image:loc>
      <image:title>Blakely Proudly Sponsors Wolterton Wellness Weekend 2026</image:title>
      <image:caption>Georgian country manor set in expansive green parkland beside a calm lake with swans, surrounded by mature woodland</image:caption>
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  <url>
    <loc>https://blakelyclothing.com/blogs/news/celebrating-together-blakely-staff-summer-party-2026</loc>
    <lastmod>2026-07-16T09:58:23+01:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0566/4299/4354/articles/SUMMER_PARTY_BLOG_HEADER_01_cde0daa1-65b8-41d1-a311-768a2032e15f.jpg?v=1784192303</image:loc>
      <image:title>Celebrating Together: Blakely’s Staff Summer Party 2026</image:title>
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