CRM Manager


Blakely Clothing is a fashion brand based in Norfolk. Designing new and exciting clothing products for the global market, we have recently been through an exciting period of growth and are now looking to expand our team further.

We are looking for a CRM Manager to take responsibility for and develop the brand’s customer relations strategy to promote customer retention to complement existing marketing strategies. Establishing processes and practices to improve the customer lifecycle, the successful candidate will continually test and develop data led strategies using our CRM system (Klaviyo).

The ideal candidate will thrive in a fast-paced environment and have an analytical mindset whilst maintaining a creative eye. You're comfortable with technical matters, but you also care about how your comms look and what message you send to customers. This is an exciting opportunity for someone to build on their experience with an established fashion brand, grow individually and help shape the ever-expanding Blakely brand.

Key Responsibilities

  • Develop and manage our CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
  • Utilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
  • Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
  • Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer's lifecycle journey.
  • Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.
  • Responsible for email calendar management, deliverability and monthly reporting.
  • Implement the localisation process for Blakely’s international campaigns
  • Maintain and implement a clear A/B testing plan.


  • Mid level experience in a CRM role, with a focus on segmentation and lifecycle management.
  • Minimum 3 years industry experience
  • Track record of successful cross-channel (email, push, print etc.) lifecycle comms.
  • End-to-end planning, development and execution of large-scale engaging lifecycle campaigns focused on B2C Customers.
  • Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
  • Excellent verbal and written communication skills and strive to have a customer-first mindset.
  • Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You're not afraid to take responsibility and ownership of your work.
  • Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
  • Strong analytical skills. You'll need to be able to analyse complex data sets and make decisions off the back of those.


  • Type: Full time, Permanent Contract.
  • Location: Norwich, Norfolk
  • Hours: Monday - Friday 9am to 5pm.
  • Salary: £35,000.00-£40,000.00 per year (plus bonus scheme)


To apply please send your CV and covering letter to 



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