About Us




Our Story

We are Blakely, a lifestyle fashion brand founded and based in Norfolk, UK. Established in 2012, we are part of a new age of online commerce, making waves in men's and women's fashion.


We believe that everyone deserves to look and feel their best in beautifully designed, super-soft clothing that will last. That's why we purposefully design timeless clothing with every day in mind, which can be worn year after year.

Our mission is to create a community that believes long-lasting fashion that doesn't cost a fortune is the only way forward.

Our Goal

Our goal is simple: for our community to look and feel their best, every single day.

Our Values


We do not design, produce or sell anything we wouldn’t wear ourselves, or that doesn’t meet our quality standards. We never jump on fads in order to get sales. We follow our own path.

Progression & Reliability

We strive to be the best versions of ourselves and want the same for our community, constantly looking out for what’s next, we try new things and always improve our offering. Our team is made with smart, authentic and hardworking people that believe in growing.  We seek to meet and exceed expectations. If something goes wrong, we’ll put it right. 

Simplicity & Authenticity

We believe in the beauty of timeless, classic designs that will fit into every lifestyle. Our clothing is designed for comfort, with every day in mind. We are honest and transparent with our community. We are true to what we believe.