Created in collaboration with Danielle Metz, we have developed the formula for a simplified wardrobe of timeless pieces that work seamlessly together.
Think versatile neutrals, clean silhouettes and pieces that form the ultimate capsule wardrobe. From coffee runs and Pilates to meetings, long lunches, and airport mornings, these are the styles worth investing in. The essentials, elevated.
CORE SWEATPANTS
Part of our Basics Collection, our sweatsets are crafted from our signature super-soft fabric with minimal tab branding for a clean, easy-to-wear finish. Designed with relaxed, oversized silhouettes, they're made for all-day comfort, whether you're lounging at home, heading out for a coffee run or wearing them on repeat.
For our Basics collection, we partnered with London-based fashion and lifestyle creator Danielle Metz. We had previously worked with Danielle on influencer content, but this time we wanted to take the collaboration a step further.
Basics felt like a new direction for us. Unlike many of our previous collections, it isn’t centred around bold branding, so we wanted to introduce an extra element to the campaign that would help bring the collection to life. Danielle felt like the perfect fit, her minimal, effortless, cool-girl style naturally aligned with the aesthetic we had in mind for Basics.
CORE TOPS
Part of our Basics Collection, our tees and bodysuits are cut to perfection for a flattering, effortless fit. Crafted from soft, comfortable fabrics with minimal branding, they’re clean everyday staples designed for layering and wearing on repeat.
THE GALLERY
PHOTOS TAKEN BY RYAN PARKER AND DIRECTED BY AMELIE COOKE
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