Content Manager

Marketing Content Manager - Norwich, UK

About Us

Blakely Clothing is a fashion brand based in Norfolk. Designing new and exciting clothing products for the global market, we have recently been through an exciting period of growth and are now looking to expand our team further.

About You

We are looking for a content manager to take responsibility for planning, designing, and creating relevant content to aid the brand’s content strategy and achieve business goals.

Reporting to the marketing manager, you will also build strong relationships with the performance marketing, content, and social teams. The ideal candidate will thrive in a fast-paced environment and have an analytical mindset whilst maintaining a creative eye. This is an exciting opportunity for someone to build on their experience with an established fashion brand, grow individually and help shape the ever-expanding Blakely brand.

Responsibilities & duties:

  • Develop and manage a content strategy
  • Oversee content production across performance marketing, social and video
  • Attend photoshoots UK and abroad
  • Monitor and analyse campaign progress and feed back to the marketing manager along with recommendations
  • Create target audiences to help inform and guide content strategy and to support broader campaigns
  • Assist with the preparation of monthly reports, ensuring that they are timely and accurate
  • Assist the marketing manager to manage and mentor the content team
  • Proactively contribute to the wider team with ideation and innovative strategies
  • Work closely across teams and ensure content strategies align with marketing campaigns
  • Carry out competitor analysis
  • Identify gaps and opportunities in content
  • Find opportunities to rework and reuse existing content
  • Any other duty that may be required in line with the business needs

Requirements:

  • Mid level experience in a content role
  • Strong experience setting content strategy
  • Excellent communication and stakeholder management skills
  • A growth mindset and the desire to execute at pace
  • Strong understanding of UX design principles and how this affects content strategy development
  • Competent knowledge and familiarity with main social media channels and platforms, including LinkedIn, Facebook, Instagram, Pinterest, X, TikTok and YouTube
  • Excellent verbal and written communication skills and strive to have a customer-first mindset
  • Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You’re not afraid to take responsibility and ownership of your work
  • Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve content

Work Remotely: No

Job Type: Full-time, permanent

Available: Immediately

Salary: £28,000 - £34,000

Schedule: Monday to Friday

Work Location: In person 

Benefits: casual dress, company pension, employee discount, bonus scheme.

To apply please send your CV and covering letter to careers@blakelyclothing.com 

 

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