Email Marketing Executive


Blakely Clothing is a fashion brand based in Norfolk. Designing new and exciting clothing products for the global market, we have recently been through an exciting period of growth and are now looking to expand our team further.

We are looking for an Email Marketing Executive to join our Marketing team to help deliver our ambitious growth strategy.

Email Marketing remains at the heart of our marketing and retention strategies and we are therefore looking to add to our existing team so that we can establish and improve processes and practices to improve our customer lifecycle. The successful candidate will continually test and develop data led strategies using our CRM system (Klaviyo).

The ideal candidate will thrive in a fast-paced environment and have an analytical mindset whilst maintaining a creative eye. You're comfortable with technical matters, but you also care about how your comms look and what message you send to customers. This is an exciting opportunity for someone to build on their experience with an established fashion brand, grow individually and help shape the ever-expanding Blakely brand.

Key Responsibilities:

  • Develop and monitor company email and SMS strategy, including segmentation and engagement initiatives.
  • Creation of email campaigns and flows.
  • Utilise data-driven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
  • Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
  • Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer's lifecycle journey.
  • Contribute to email calendar management, deliverability and monthly reporting.


  • Strong email marketing skills and experience, ideally B2C.
  • Experience using CRM systems (preferably Klaviyo) and email delivery platforms.
  • Data driven decision making. A keen eye for the numbers and desire to interrogate the detail.
  • Excellent organisational skills, able to multi-task and prioritise efficiently.
  • Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a good understanding of customer segmentation.
  • Excellent verbal and written communication skills and strive to have a customer-first mindset.
  • Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You're not afraid to take responsibility and ownership of your work.
  • Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
  • Strong analytical skills.

Job Type: Full-time

Salary: £25,000.00-£27,500.00 per year


  • Casual dress
  • Company pension
  • Employee discount


  • Monday to Friday

Supplemental pay types:

  • Bonus scheme

Work Location: In person 

To apply please send your CV and covering letter to 



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