Members Club Rewards T&Cs

1) General

a) The Blakely Members Club (the "Club") is promoted by Blakely Clothing Co (company number 07973401) whose registered office is at Marriott Way, Melton Constable, NR242BT ("we", "us", "our" or "Blakely").

b) Before joining or participating with the Club please read the following terms carefully. To join:

i) Existing adanola.com account customers will be auto enrolled as members of the Club;

ii) New blakelyclothing.com account customers will be auto enrolled as members of the Club when they sign up to a Blakely Clothing account, provided in each case that they meet the membership criteria (see Who can be a member of the Club?).

When you become a member of Club, you agree to be bound by the following terms so please read them carefully. If you do not agree to these terms and conditions, or wish to delete your blakelyclothing.com account, please email help@blakelyclothing.com

c) The terms may change from time to time. We will let you know when we make any changes to the Club by email and through signage on our website, however please also ensure you check these terms regularly for updates.

2) What is the Club?

The Club is a loyalty programme where we reward our members when they carry out certain actions and activities. It's free to become a Club member and you can redeem rewards you earn as part of the Club online at blakelyclothing.com.

 

3) Who can be a member of the Club?

a) To be a member of the Club you must:
i) be 18 years old or older;
ii) be an individual using the Club for your personal use only; and
iii) have a valid email address which is either linked to an existing blakelyclothing.com account, or which is used when creating a new, com account.

b) You can create an blakelyclothing.com account (an "Account") by:

i) visiting the following link and clicking "SIGN UP"; and

ii) completing the form with your first name, surname, valid email address and password and clicking "CREATE AN ACCOUNT".

4) How does Club enrolment work?

a) You will be auto enrolled as a new Club member as soon as you create an Account with us.
b) If you have an existing Account with us, you will, upon launch of the Club, be auto enrolled as a Club member.
c) You are responsible for ensuring the information you provide when creating your Account is correct. If your Account information changes, please ensure you promptly contact help@blakelyclothing.com so we can update where we are able to.

d) You may only have one Account per person. If you find you have more than one Account please contact help@blakelyclothing.com and we will help to rectify this for you.

5) How does the Club work and how do I earn points?

a) The Club works in two ways:
i) you earn points which you can use to exchange for Blakely Clothing vouchers and other rewards as soon as you have reached the required number of points (Reward Points); and
ii) the Reward Points you earn accrue to help you to reach a certain tier status which provide you with access to additional benefits. Note that exchanging your Reward Points for Blakely Clothing rewards will not impact your Reward Points balance for the purpose of your tier status unless stated otherwise below.

b) Club members can visit the rewards page in their Account to check their Reward Points total, their tier status and access other benefits.

6) Reward Points

a) You can receive Reward Points by doing the following:

Action

Reward Points

You join the Club for the first time. You can only receive these Reward Points once per Account.

10 points

 

You make a purchase on adanola.com. You can receive these Reward Points multiple times unless, in Adanola's sole discretion, it declares any activity fraudulent.

£1 spend is equal to 1 point

You provide a valid birthdate on your Account. You can only receive these Reward Points once per Account.

 

Reward Points are only awarded ahead of the birthdate when a birthdate is provided a minimum of 30 days prior to the birthdate.

 

Reward Points are awarded 30 days after joining the Club when a birthdate is provided 30 days or less before the birthdate. This delay is only applicable for the first year of joining.

 

If a birthdate is registered on the Account at any other time during the calendar year, Reward Points will not be added to Account until the following year.

 

When you provide your birthdate, you will also receive one birthday voucher from us on your birthday every year (in line with the birthdate as advised by you) for one free pair of selected  Adanola branded bold socks in cream, light grey melange, black or white, when you make a minimum spend £50 before any delivery charges are applied. The birthday voucher is for use in a single transaction, is one time use, non-transferable and is valid for one year from the date you receive your voucher.

10 points

You write a product review after an email is sent to you post purchase, your review complies with the rules set by our third party monitoring system and your review is posted on adanola.com. You can only receive these Reward Points once in each 7 consecutive day period.

10 points

 

You follow Adanola on Instagram or TikTok (via the link on the rewards page in your Account only). You can only receive these Reward Points once per social media platform per Account.

5 points per social media platform 

 

You refer a friend (via the link on the rewards page in your Account only) and your friend makes their first purchase of £80 or more (with no refunds or cancellations of that order). You can receive these Reward Points multiple times unless in Adanola's sole discretion it declares any activity fraudulent, but you can only make one referral in any 7 consecutive day period and you can only refer the same friend once.

200 points

 

You make three purchases over the threshold of £75 each in one consecutive 12 month period. You can only receive these Reward Points once in each consecutive 12 month period.

100 points

 

b) You must be logged into your Account on blakelyclothing.com to receive Reward Points when you make a purchase online. If you are not logged into to your Account you will not receive Reward Points.

c) Reward Points will usually be awarded within 1 day of completing the action set out above. If you have not received your Reward Points after 2 working days of completing the action set out above please contact us.

d) Reward Points will automatically expire and be cleared from your Account after 12 months of inactivity. In this context, inactivity refers to customers who have not earned or redeemed any Reward Points within 12 months.

7) What Rewards can I exchange Reward Points for?

a) Rewards will vary from time to time and may include Blakely Clothing vouchers that give you a certain amount off your order, when you spend the minimum order threshold. You can find a list of the latest rewards here (the "Rewards", each a "Reward").

b) Once you have earned sufficient Reward Points to redeem a Reward, you can choose your monetary reward value by clicking ‘redeem’ at the bottom of the Reward page in your Account to unlock a discount code which you can use on your next order. We may also notify you by email that you have sufficient Reward Points to redeem a Reward.

c) Your Rewards can be viewed in the history tab on the rewards page in your Account. You can also view all previous Rewards in the rewards history tab on the rewards page.

d) Once you receive your Reward if it has a discount or voucher code you can add it to your order when checking out at blakelyclothing.com.

e) Rewards:

i) are one time use only (unless stated otherwise)
ii) are for your personal use only;
iii) are non-transferable and cannot be exchanged, sold or resold;
iv) cannot be redeemed for cash;
v) cannot be used in conjunction with gift cards and any other discount codes or vouchers (unless stated otherwise); and
vi) are awarded at our sole discretion.

8) Tiers

a) When you accrue Reward Points, it helps you to escalate through the three membership tiers (each a "Tier") in order to receive additional Club benefits. The Tiers work as follows:

Tier

Number of Reward Points
needed to join to Tier

Tier Benefits

Tier 1

0 Reward Points 

Members will be placed in Tier 1 on joining the Club. Tier 1 members receive the following benefits: 

→ first look at new collections;

→ access to our refer a friend program; and

→ one birthday voucher on your birthday every year (in line with the birthdate as advised by you) for one free gift when you make a minimum spend £50 before any delivery charges are applied. The birthday voucher is for use in a single transaction, is one time use, non-transferable and is valid for one year from the date you receive your voucher.

Tier 2 150 Reward Points

Tier 2 members receive all the Tier 1 benefits and in addition receive:

→ a free standard shipping promo code which is valid for one use 12 months from the date that Tier 2 membership is achieved;

→ access to double Reward Point days;

→ one anniversary voucher to receive one free selected gift when you make a minimum spend of £50 before any delivery charges are applied. The anniversary voucher is for use in a single transaction, is one time use, non-transferable and is valid for 30 days from receipt of the voucher email by you; and

Tier 3 300 Reward Points

Tier 3 members receive all the Tier 1 and Tier 2 benefits and in addition receive:

→ an additional free next day shipping discount, valid for 12 months from the date that Tier 3 membership is achieved;

→ early access pass to new collections; and

→ get exclusive first access to VIP events, hosted by our Blakely Clothing events team.

b) Upon joining the Club, all Members will be placed in Tier 1 and automatically receive 10 Reward Points.

c) The Club runs for an initial 12 month period from the date a member joins (the "Initial Period") and for rolling periods of 12 months thereafter unless you upgrade to a new Tier (see below).

d) If, upon expiry of the Initial Period or any 12 month anniversary of the same, you achieve (in the immediate 12 months preceding any such period) less than 150 Reward Points, you will remain in Tier 1 and your Reward Points will reset to 0 for the purposes of the Tier level ready to accrue new Reward Points.

e) If, during the Initial Period or any 12 month anniversary of the same, you are in Tier 1 and achieve:
i) 150 or more Reward Points, then you will immediately move to Tier 2; or
ii) 300 or more Reward Points, then you will immediately move to Tier 3,

(each an "Upgrade").

f) Following Upgrade, you will remain in the applicable Tier for 12 months from the date you entered that Tier.

g) Upon the 12 month anniversary of the Upgrade, if you are in Tier 2 and achieve (in the immediate 12 months preceding the Upgrade):
i) 300 or more Reward Points, then you will move to Tier 3 (unless you have already moved to Tier 3)
ii) 150 – 299 (inclusive) Reward Points, then you will remain in Tier 2; or
iii) less than 150 Reward Points, then you will move to Tier 1 and your Reward Points will reset to 0 for the purposes of the Tier level.

h) Upon the 12 month anniversary of the Upgrade, if you are in Tier 3 and achieve (in the immediate 12 months preceding the Upgrade):
i) 300 or more Reward Points, then you will remain in Tier 3
ii) 150 – 299 (inclusive) Reward Points, then you will move to Tier 2; or
iii) less than 150 Reward Points, then you will move to Tier 1 and your Reward Points will reset to 0 for the purposes of the Tier level.

i) We reserve the right to add or remove a Club member from any Tier, and/or terminate their Account, if in our sole discretion we decided that the member's activity and/or the Reward Points earned to achieve a tier status was fraudulent or an abuse of these terms.

j) Escalation to the next Tier may take up to 48 hours to be reflected in the rewards page in your Account. If you believe that Reward Points have not been properly applied to your Account, please contact Customer Service at help@blakelyclothing.com. In your email please specify your name and email address associated with the Club, the date of the Club activity, and the issue(s) encountered.

k) You can check your Reward Points progress using the rewards page in your Account. You can also learn more about upcoming Club actions and rewards by looking out for emails from us (provided you have opted in to receive emails).

l) Reward Points which are credited to you may be decreased or reversed, as applicable, if part or all of the applicable purchases which accrued Rewards Points are returned to us, refunded, or cancelled, which may downgrade any tier status that you have achieved.

9) Making changes to the Club

a) We reserve the right (in our sole but reasonable discretion) to make changes to Tier benefits, how you earn Reward Points, how you redeem Rewards, how we reward your purchases from time to time by giving notice to you, only where it becomes necessary to do so due to unforeseen circumstances. We may place limits on the number of purchases or activities that are eligible for the Club, the number or type of Rewards or benefits you may receive or earn.

b) Any changes we make will be notified to you through email, updates to the rewards page, and an update to these terms. If you do not agree to any proposed changes made to the Club, you may close your Account by contacting help@blakelyclothing.com.

c) We can always make changes to the Club or these terms:
i) to reflect changes in relevant laws and regulatory requirements;
ii) to make minor technical adjustments and improvements (these are changes that don't affect your use of or participation in the Club); or
iii) to change the way the terms are drafting to make them fairer or clearer to you.

10) Responsibility for loss or damage

a) We're responsible for losses you suffer caused by us when you participate in the Club unless the loss is:
i) Unexpected. It was not obvious that it would happen and nothing you said to us before meant we should have expected it (so, in the law, the loss was unforeseeable).
ii) Caused by a delaying event outside our control.
iii) Avoidable. Something you could have avoided by taking reasonable action, including following our reasonable instructions for use.
iv) A business loss. It relates to your use of a product for the purposes of your trade, business, craft or profession.

b) We are not responsible for any Reward which is lost or redeemed due to fraudulent activity by you or any third party or for actions which are deemed abusive offensive, untrue, libellous or illegal or fraudulent or due to not following these terms, or if the credit of Reward Points is obtained through other activity that violates these terms.

c) We may remove you from the Club at any time in our sole but reasonable discretion if you:
i) fail to comply with these terms;
ii) carry out illegal activity, fraud, misrepresentation or other conduct inconsistent with the terms or which we consider is detrimental to our interests.

d) If you are removed from the Club your Rewards Points and Rewards will automatically expire and you will no longer receive any Tier benefits.

11) Events outside of our control

If we cannot provide the Club as it is impacted by an event outside our control we contact you as soon as possible to let you know.

12) Closing your Account or opting out of the Club

Being a member of the Club is inherent to your Account registration. Therefore, if you wish to close your Account and/or opt-out of Club communications, please contact our data protection team at help@blakelyclothing.com who will be happy to assist.

13) Governing law

These terms are governed by English law and wherever you live you can bring claims against us in the English courts. If you live in Wales, or Scotland, you can also bring claims against us in the courts of the country you live in. We can claim against you in the courts of the country you live in.

14) Privacy and data protection

How we use any personal data you give us is set out in our privacy policy.

15) More information, contact details and complaints

a) For more information about the Club please take a look at our Frequently Asked Questions or contact Customer Service at help@blakelyclothing.com who will be happy to assist.

b) Our Customer Services team at help@blakelyclothing.com will do their best to resolve any problems you have with us or our products as per our internal complaints handling procedures.