1. General

a) myBlakely is promoted by Blakely Clothing Co (company number 07973401) whose registered office is at Marriott Way, Melton Constable, NR242BT ("we", "us", "our" or "Blakely").

b) Before joining or participating with myBlakely please read the following terms carefully. When you become a member of myBlakely, you agree to be bound by the following terms. If you do not agree to these terms and conditions, or wish to opt-out of myBlakely, please email help@blakelyclothing.com.

c) These terms may change from time to time. We will let you know when we make any significant changes to myBlakely by email and through signage on our website, however please also ensure you check these terms regularly for updates.

2. What is My Blakely?

myBlakely is a free loyalty programme where our members can earn points to spend against future orders by carrying out specific actions and activities.

3. Who can join?

To be a member of myBlakely, you must:

• Be 18 years or older;
• Be an individual using myBlakely for your personal use only; and
• Have a valid email address which is either linked to an existing blakelyclothing.com account, or which is used when creating a new .com account at blakelyclothing.com.
• We reserve the right to decline an application to participate in myBlakely at Our sole discretion at any time and for any reason.

4. How does myBlakely enrolment work?

a) Existing blakelyclothing.com account customers will be auto enrolled as members of myBlakely;

b) New blakelyclothing.com account customers will be auto enrolled as members of myBlakely when they sign up to a Blakely Clothing account, provided in each case that they meet the membership criteria (see above: Who Can Join myBlakely?)

c) When you become a member of myBlakely, you agree to be bound by these terms so please read them carefully. If you do not agree to these terms and conditions, or wish to delete your blakelyclothing.com account, please email help@blakelyclothing.com.

d) You are responsible for ensuring the information you provide when creating your Account is correct. If your account information changes, please ensure you promptly contact help@blakelyclothing.com so we can update where we are able to.

e) You can only have one myBlakely account per person. If you find you have more than one Account please contact help@blakelyclothing.com and we will help to rectify this for you.

5. Earning points

a) You’ll earn loyalty points (“Points”) every time you place an eligible order. 1 point = £1.

b) Points can also be earned by doing the following: 

• Signing up: +30 points
• Make a purchase: £1 spent = 1 point
• Follow on Instagram: +10 points
• Refer your first friend: +20 points
• Sign up to SMS: +20 points
• Share your Birthday: +5 points
• Leave a Review: +20 points
• Follow on TikTok: +10 points
• Complete your profile:

c) The number of Points you earn will be available to view in ‘My Account’ under ‘myBlakely’.

d) Points will usually be awarded within 1 day of completing the action set out above. If you have not received your Points after 2 working days of completing the action set out above please contact us.

e) Points are valued at £0.05p per 1 point and can be redeemed on full-price items only at www.blakelyclothing.com.

6. Using your points

a) Points can be redeemed and exchanged for Rewards to be used against full-priced products only or in our loyalty shop by using your Reward code at checkout. They are:

• one time use only (unless stated otherwise)
• for your personal use only;
• non-transferable and cannot be exchanged, sold or resold;
• cannot be redeemed for cash;
• cannot be used in conjunction with gift cards and any other discount codes or vouchers (unless stated otherwise); and
• are awarded at our sole discretion.

b) You can redeem your points in your myBlakely page under Your Account.

c) Points and Rewards can’t be transferred, sold, or shared with anyone else.

d) All redemptions are subject to availability and any additional terms shown at the time.

e) You must be logged into your Account on blakelyclothing.com to receive Points when you make a purchase online. If you are not logged into your Account you will not receive Points.

7. Points expiry

a) Points expire 12 months after the date they’re earned if they’re not used.

b) Once expired, Points are removed from your account and can’t be reinstated.

c) Your loyalty tier is not affected by Points expiring.

8. Loyalty tiers

Your tier is based on the total number of orders you’ve placed with us since November 2025 (the start date of our loyalty programme) not on time or spend.

Once you reach a tier, you keep it — tiers do not reset.

a) Each tier unlocks different benefits, offers and rewards, which we’ll clearly explain on our website or via email. Tier criteria and benefits may change from time to time at our discretion.

b) Escalation to the Next Tier may take up to 48 hours. If you believe you have not been placed in the correct tier after 48 hours, please contact help@blakelyclothing.com.

c) We reserve the right to add or remove a myBlakely member from any Tier, and/or terminate their Account, if in our sole discretion we decided that the member's activity to achieve a tier status was fraudulent or an abuse of these terms.

9. Making changes to myBlakely

a) We reserve the right (in our sole but reasonable discretion) to make changes to Tier benefits, how you earn Points, how you redeem Points, how we reward your purchases from time to time by giving notice to you, only where it becomes necessary to do so.

b) We may place limits on the number of purchases or activities that are eligible for myBlakely, the number or type of benefits you may receive or earn.

c) Any changes we make will be notified to you through either email or updates to the rewards page and an update to these terms. If you do not agree to any proposed changes made to myBlakely, you may opt-out of myBlakely by contacting help@blakelyclothing.com.

d) We can always make changes to myBlakely or these terms:

• to reflect changes in relevant laws and regulatory requirements;
• to make minor technical adjustments and improvements (these are changes that don't affect your use of or participation in myBlakely); or
• to change the way the terms are drafted to make them fairer or clearer to you.

10. Inactive customers

a) If your loyalty account has been inactive for a prolonged period (for example, no orders or points activity for e.g. 12 months, we may remove you from myBlakely.

b) Before closing an inactive account, we’ll make reasonable efforts to notify you using the contact details linked to your account.

c) If your account is removed due to inactivity, any unused Points will be lost, however we will give significant notice to use these in the above communication efforts.

d) You’re always welcome to rejoin the Programme by placing a new order, but previous Points won’t be reinstated.

11. Returns & refunds

a) If you return an item or receive a refund, the Points earned from that order will be removed from your account.

b) If you’ve already used those Points, we may adjust your Points balance or deduct Points from future earnings.

12. Responsibility for loss or damage

We're responsible for losses you suffer caused by us when you participate in myBlakely unless the loss is unexpected:

a) It was not obvious that it would happen and nothing you said to us before meant we should have expected it (so, in the law, the loss was unforeseeable).

b) Caused by a delaying event outside our control.

c) Avoidable. Something you could have avoided by taking reasonable action, including following our reasonable instructions for use.

d) A business loss. It relates to your use of a product for the purposes of your trade, business, craft or profession.

e) We are not responsible for any Points or Rewards which are lost or redeemed due to fraudulent activity by you or any third party or for actions which are deemed abusive offensive, untrue, libellous or illegal or fraudulent or due to not following these terms, or if Points are obtained through other activity that violates these terms.

f) We may remove you from myBlakely at any time in our sole but reasonable discretion if you:

• fail to comply with these terms;
• carry out illegal activity, fraud, misrepresentation or other conduct inconsistent with the terms or which we consider is detrimental to our interests.

g) If you are removed from myBlakely your Points and Rewards will automatically expire and you will no longer receive any Tier benefits.

13. Events outside of our control

If we cannot provide myBlakely as it is impacted by an event outside our control we will contact you as soon as possible to let you know.

14. Closing your account or opting out of myBlakely

To opt-out of myBlakely, please contact our team at help@blakelyclothing.com who will be happy to assist.

15. Governing law

These terms are governed by English law and wherever you live you can bring claims against us in the English courts. If you live in Wales, or Scotland, you can also bring claims against us in the courts of the country you live in. We can claim against you in the courts of the country you live in.

16. Privacy and data protection

How we use any personal data you give us is set out in our privacy policy.

17. More information, contact details and complaints

a) For more information about myBlakely please take a look at our Frequently Asked Questions or contact Customer Service at help@blakelyclothing.com who will be happy to assist. 

b) Our Customer Services team at help@blakelyclothing.com will do their best to resolve any problems you have with us or our products as per our internal complaints handling procedures.