July 12, 2022
Womenswear active launch
With Activewear becoming such prominent staples in your everyday wardrobe, our new women’s activewear sets are a must have. For those wanting to shed their Winter colours for some soft brights evocative of Summer, look no further.
With bright whites, dusty pinks and pastel blues; our newest range is the place to look. A buttery soft texture and form fitting silhouette, these new sets are an essential to elevate your wardrobe for the approaching seasons.
Let’s take a closer look!
Activewear isn’t just for the gym, it’s for every day. With these sets being so diverse, they can be styled in a multitude of ways; mix and match the colours for something a bit different or wear a matching set under an oversized denim jacket for a comfortably cool look, it’s entirely up to you.
The looks are endless and shouldn’t be reserved just for the gym!
With colours to suit all skin tones, there’s a set for everyone. Add a pop of colour paired with stone or white or wear or wear a matching colour set for a bolder statement.
Choose the Alina for an elegant, scoop neckline, or opt for our Apia sports bra with its racer back, providing maximum support and comfort.
We spoke to the design team who provided us with their inspiration behind the colour ways that were chosen for this range and to expand on the fit of the activewear collection to better help the decision making for our customers. Let’s take a look at what we discovered:
How would you describe the design and fit of these sets?
Timeless design and supportive. A comfortable everyday essential that you can wear either running errands, across various workouts, out with friends or just chilling at home. Our sets are easy to mix and match across textures, pair with a hoodie for a casual look or layer with knitwear and a coat to elevate.
How would you describe the material and feel of the activewear?
Super soft and supportive with subtle considered design.
What was the inspiration behind the colourways? Was there a particular reason that these colours were chosen?
When we were choosing the colours for the sets, we looked at the image inspiration that we had selected, previous customer purchases as well as referencing colour predictions. Overall, we looked at what colour choices we collectively made as a team and usually select similar tones if not the same.
What’s your favourite colour from the collection? Let us know in the comments and tell us what colours you would like to see from us next!
