Introducing: The Stone Collection
Our new release Stone Collection has proven to be a hit, with their timeless, easy to wear neutral tone and silhouette. We gathered some more information from our product design team to discover their thought process behind the collection.
“With the Stone Collection, we wanted to focus on one colourway across our core silhouettes. After taking into account trends and sales data, we collectively came to the decision of ‘Stone’. This was a colour that stood out for all of us at the time of building the collection.”
When developing this collection further, image references such as concrete and mineral textures were gathered; whilst studying how light and shadows come to play with architecture. Not only does this inform the product but the narrative of the photoshoot campaign.
“We wanted a fresh colour for Blakely, a colour that became a new easy-to-wear neutral, and we believe that the Stone Collection has achieved this.”
Shop the Stone collection while stocks last, head to the Blakely site now!
What do you think of the Stone Collection? What would you like to see from us next?