APEX Games 3.0 – The Most Dynamic & Exhilarating Yet!

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September 29, 2025

APEX Games 3.0 – The Most Dynamic & Exhilarating Yet!

Blakely was thrilled to welcome back APEX Games for its third instalment - APEX Games 3.0 - which took place on Saturday 21st and Sunday 22nd September 2025 at the Norfolk Showground in Norwich. Building on the momentum of previous events, this instalment proved to be the most dynamic and exhilarating yet, with over 1,000 athletes competing, the launch of a brand-new 4th Zone and an additional Saturday wave to meet the growing demand from competitors across the UK.

APEX Games 3 pushed athleticism to new heights. Teams of four took on multiple stations designed to test strength, endurance, agility and teamwork. Fan-favourite challenges returned, including the Hang Bar and the Max Ski Erg 30-second test, alongside the exciting new 4th Zone, which delivered fresh formats and unexpected twists even for the most seasoned APEX attendees. 

Athletes also benefitted from the brand-new Recovery Village, an exclusive space with physiotherapy, saunas and ice baths – creating the ultimate environment for preparation and recovery.

The event was designed for all experience levels, making it accessible for everyone to join in and be part of our amazing APEX community. The exclusive sample sale collection also gave attendees the chance to get their hands on limited-edition Blakely apparel.

Spectators brought incredible energy throughout the weekend, filling the venue with cheers and encouragement, whilst also being able to enjoy the food and drink market.

The weekend was a huge success – a true celebration of fitness, community and determination. We want to say a massive thank you to everyone who competed, came along to support the athletes and to those who picked up something special from the sample sale. Your energy and support made APEX Games 3.0 unforgettable!

News

Mia Wharton

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