July 17, 2024
Blakely Announced as Principal Partner at Norwich City Football Club
Blakely Clothing are thrilled to announce their new sponsorship as Principal Partner for the 2024/25 season at Norwich City Football Club. The Blakely logo will feature prominently on all First Team and training kits, as well as around the stadium, marking a significant milestone for both the brand and the club.
Showcasing a shared commitment to the city, in the last year Blakely have invested a huge amount of time collaborating with local gyms in and around East Anglia to build a community of individuals with a shared passion for health and wellness.
Founded 12 years ago by Gareth Newman in a garden shed, Blakely has become a globally recognised business with a 115% growth in the past two years totalling over £37m in sales in the past 12 months and a team of 70 staff with a UK and European warehouse.
Newman tells us, “While travelling the USA, I put on a shirt and immediately noticed the soft, premium feel of the fabric. It made me feel confident; like the best version of myself. This was something I’d never experienced before, I knew that I wanted to create a fashion brand which allowed other people to feel the way that I did in that moment.”
In 2021, Blakely opened a pop-up shop in their hometown of Norwich, which was open for almost 2 years. Pop-up shops have also appeared in Covent Garden and Westfield Stratford. Moving forward Blakely will be opening in Jarrolds and in the stadium store.
“We are incredibly excited to partner with Norwich City Football Club”, Gareth says. “Having grown up in Norfolk and watching Norwich play over the years, this collaboration marks a hugely exciting step for us. The Canary’s kit was the first my mum ever bought me, so now being the front-of-shirt sponsor is a momentous occasion for us all. This partnership is a reflection of our journey from humble beginnings to becoming a recognised name in fashion. We look forward to supporting the team and engaging with the Norwich City fans.”
Future plans…
Blakely will be hosting a large Hyrox-style event, ‘APEX’, on September 7th this year at the Norfolk showground. It will see local gyms compete head-to-head in team-based workouts. APEX will also be an opportunity for customers to shop a Blakely Sample Sale. More details to follow.
