September 25, 2024
SOHO X SOHO
Introducing our newest collection: Soho x Soho.
The Soho collection celebrates the vibrant spirit of the iconic Soho districts in London and New York. Drawing inspiration from the contrasting yet harmonious vibes of these cultural hubs, this collection encapsulates their rich creative histories, eclectic styles, and dynamic energy.
The collection merges the gritty allures of London’s Soho with the dynamism of its New York counterpart. Carefully chosen fabrics reflect the diverse atmosphere of each location - from the rugged textures of cobblestone streets to the sleek sheen of skyscraper glass. Hand-drawn graphics tell the stories of these neighborhoods, evoking nostalgia and timelessness. Graffiti-inspired prints and intricate embroidery pay homage to the thriving street art culture in both Soho’s, capturing their rebellious essence.
The colour palette echoes the eclectic diversity of Soho’s streets - from the moody greys and blacks of London’s rainy skies to the vibrant pops of colour in New York’s bustling streets. Rich tones mingle with muted neutrals, creating a visual that reflects the unique personalities of these urban landscapes.
Soho x Soho is not just a collection of garments, but a tribute to the spirit of creativity that pulses through both London and New York. It celebrates the power of contrast and the beauty of harmony, inviting wearers to embrace their unique blend of influences and inspirations.
Back in July, some of the Blakely team took to New York for a three-day photoshoot in the concrete jungle, in preparation for the launch of the brand new Soho collection. This shoot was designed to create some strong, high-end campaign-level imagery and videography that would later feed into an exciting marketing campaign for the highly anticipated collection.
The first part of the photoshoot was spent venturing around Soho itself, using the iconic cobbled streets and aesthetic building-fronts as the backdrops for content. Despite the crazy New York summer temperatures and lack of breeze (no thanks to the skyscrapers surrounding us), our two models switched in and out of the Autumnal range that makes up the Soho collection, keeping vibes and energy high no matter how hot it became. The team visited some iconic New York pizza spots, cafes, and ventured down to the subway too, to capture content which truly highlighted the essence of Soho and showed the city at its very best.
A second lot of content was captured for the Soho collection at the Meatpacking district, the perfect location to capture the fusion of grit and glam, where old New York meets the frenetic 21st century. With 3 male models and 2 female models on this day, the Blakely team were able to capture some great his and hers content, as well as a combination of larger group shots - something quite new for the Blakely brand. It was a busy day with lots of hands on deck and people to contend with, but the team stormed through outfits and produced some excellent content to show for it.
So far, the Soho collection has been a huge success and we couldn’t be more excited by the content that came out of our time in New York.
We can’t wait to bring you some new collections over the coming months!
